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Meteorite - World Vision "Would You?"

Ref #003739 - July 2008
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Project Info

Music 4 Studios has created stunning sound design for an award winning viral campaign for World Vision produced by our friends at Meteorite & RSA to help raise awareness for the 1.1 billion people in the third world living without clean water...

Music 4 Studios has created stunning sound design for an award winning viral campaign for World Vision produced by our friends at Meteorite & RSA to help raise awareness for the 1.1 billion people in the third world living without clean water.

This provocative campaign grabbed the attention and imagination of a large global audience, clocking up over 242,576 views in little over 8 weeks. The campaign was spearheaded by a viral film that introduced dirty, worm-ridden water into the lives of a first world suburban family, and generated an 11% drive to the main World Vision site.

The film has also recently won Bronze in the 2008 Epica awards, the largest advertising awards competition covering Europe and the EMEA region.

Client Info

Top 10 independent agency Meteorite is a leading integrated communications agency with their roots firmly in direct marketing.