Newsbeat is often imitated yet still remains one of the strongest news brands in youth led music radio. The hourly bulletins (running at half past each hour) and the two fifteen minute programmes per day feature music imaging for news and sport created by the team at Music 4 in conjunction with the station sound department at Radio 1. This is a new package of themes and stagers for 2007.

Radio 1 is the BBC's national music channel targeting the 15 to 24 age group and home to some of the best known DJs.